Vizrt Launches InteractifAI and CaptivAIte for Zoom
Vizrt, in partnership with Zoom, has introduced InteractifAI and CaptivAIte to expand AI and augmented reality use in corporate communications on Zoom. These solutions are aimed at product launches, training webinars, internal meetings, town halls, and executive presentations.
The company created these tools to empower users, bringing clarity to digital communication by blending visual elements directly into live video workflows. This exciting launch showcases how virtual platforms are quickly becoming essential for internal and external connections across industries.
InteractifAI is a Zoom App that overlays graphics on participant video streams, offering an alternative to slide presentations. It features a simple interface and one-click templates for easy graphic application.
Vizrt states InteractifAI adds branded names, job titles, and organisation-compliant graphics to Zoom Meetings. The app runs on Zoom via the Zoom Surface Framework, allowing participants to view these graphics in the meeting.
The application also enables hosts to insert a range of visual elements into participant video streams during live sessions. These include logos, speaker details, meeting agendas, QR codes, and data sourced from external documents, social media platforms, and multiple file formats. The graphics can be managed in real time while presenters remain on screen.
CaptivAIte, for Custom AV Zoom Rooms, embeds augmented reality graphics into live video, supporting studio-style presentations.
Vizrt’s AI Keyer technology powers the interactive solution, enabling users to create and insert data-driven AR graphics without the need for traditional green-screen installations. CaptivAIte also provides real-time graphics and lets users integrate remote contributor visuals into Zoom Rooms.
Vizrt notes that this release builds on Zoom’s recent move to integrate NDI technology, a video connectivity standard for AV-over-IP, into its products. With NDI in Custom AV Zoom Rooms, users can streamline their video workflows and deliver live presentations seamlessly.
The collaboration builds on Vizrt’s existing partnership with Zoom, focusing on integrated video production and graphics capabilities. With the launch of these AR tools, Vizrt has joined Zoom’s ISV Exchange Programme, enabling customers to purchase InteractifAI and CaptivAIte directly through Zoom.
InteractifAI and CaptivAIte are scheduled to be available to Zoom users from 20 February 2026. Vizrt has indicated that demonstrations of its solutions will take place at Integrated Systems Europe.
Vizrt is a provider of real-time graphics and live production technology for content creators. The company has operated in the sector for more than 25 years and develops tools used across news, sports, education, entertainment, live events, digital media, and advertising. Its products cover areas such as graphics, cloud- and remote-based production, live streaming, virtual reality, virtual studios, and production infrastructure.
